The hashtag is an online sensation. It is a word, phrase or an expression heralded by the hash character incorporated in almost every post on social media. By doing so, people make the content of their post reachable to everyone else in the community who share interests whether or not they are their followers. A search with a phrase preceded by a hashtag on any social network will initiate a dedicated news feed for the search-phrase. In most cases, hashtags are simply spotted rather than specifically searched.
How did hashtags come into being?
A former Google employee tweeted the first ever hashtag. Tracing the occasion to as back as 2007, these hashtags took a considerable amount of time to take off, but eventually they did so in a grand way!
The use is simple. Just add “#” as a prefix before a word or a phrase. Make sure there are no spaces or punctuations to it. And while you’re at it, pay heed to the following as well:
- Do not put together too many words in a single hashtag expression
- Tweeting with a hashtag on an open/public account will expose your post to public
- Do not over-use the “#” in a single post or indulge in hashtag spamming
- Use hashtags on phrases that are pertinent to the subject
All said, although hashtags are quick and easy to create and make public, they demand that certain etiquette needs to be followed. There’s always a correct and relevant way to do that.
What good are the hashtags to your business?
Creating a hashtag for your business can be an authoritative thing if done right and the lady luck is also a bit on your side. Then there’s nothing stopping your hashtag from trending among your faction. Your hashtag will be a blatant reminder of your trade name. However, history is full of hashtag disasters because they did one or more of the following:
- The hashtags were vague or unclear and hence incapable of chalking out the course of conversation
- Too many different hashtags were created for the same brand making it difficult to build force around it
- Failure to create a unique hashtag only discover much later that it is connected to another brand or idea
All dynamic social media users love hashtags. Hashtags can link up your brand name to high-ranking topics. On a publically accessible social media profile, placing hashtags can render the posts noticeable to everyone who shares interests. Deciding on a relevant hashtag can significantly expand the scope of one’s social media post to probable supporters, devotees, and even customers.
Hashtags can be employed as a unanimous call-to-action tool for businesses or even social purposes. They help arrange, scrutinize and accentuate content. Very regularly, users use hashtags to put social media posts into categories.
The placement of “#” before your keyword turns it into a hyperlink and by clicking on it, the user will be able to view all supplementary social media posts associated with it.
Which powerful hashtags should you use on social media?
All marketers are advised to do their research for both unique branded hashtags as well as generic. It is important to run searches for usage and reputation of a particular hashtag so that you know what people think of it. Generic hashtags are a great way to connect your product or service with others using or seeking the same hashtag. See what hashtag works best for your business.
Depending on how accustomed you are to hashtags and what your comfort level is, consider using hashtags that unequivocally correlate with your brand name. Content hashtags have an uncanny ability to expose your product or service to the uninformed would-be patrons on all social media platforms. Click able hashtags are hyperlinks in disguise that guides visitors to relevant business pages.
Existing hashtags that are already well-liked amongst users are known as trending hashtags. They heighten the brand’s discernability. Do ensure that your posts will be adding to the worth of the existing conversations. If yes, go ahead and hashtag trending topics. If not, do not take the risk of being lost in the overabundance of posts on social media.
When the above two types of hashtags render you lost, it is best to create a committed product-specific hashtag. You can use them for brand endorsement, events and gatherings and any other advertising campaign. When your brand-specific hashtag becomes extremely popular, it transforms into a trending hashtag and then more and more people in the community start using your hashtag.
What about hashtag tracking & analytics?
Pay attention to your audience and locate hashtags that are already linked with your brand. Once that is done, reinforce the constructive hashtags and keywords. By doing so, you can leap into the conversation and connect with fans and followers.
Web developers are using market available tools to initiate, trace, and evaluate hashtags across social networks. We recommend you do that today to get a better insight to your audience to understand how they are involving themselves in your campaign and spreading your word. Some useful tracking tools are:
Nothing better than this if you’re administering a cross-platform promotion
Lets you interconnect with the outcome after it has bunched up text, images and videos to give you a complete picture
Allows you to hear and connect with verbal or textual exchange around your hashtag
Spots widely held keywords in your content and automatically turns them into hashtags
Automatically optimizes your updates for social media with the most favorable hashtags
Which platforms support hashtags?
Each social media platform makes use of hashtags differently, though the basics remain constant –systematize facts and figures and make it simpler for user consumption. Hashtags are popular and following is the proof.
The pioneer of hashtag is also the most admired network where hashtags are used. Look out for trending subject matter on the left hand side of your stream.
Hashtags are hyperlinks on Facebook and will lead you to a discrete page with posts that you can continue seeing subject to the user’s privacy settings.
Use hashtags on Instagram to locate pictures like your own. Hashtagging your image will generate a link to pages with similar content.
Google+ inserts hashtags to content only if it’s relevant and a trending search-word.
Tumblr inserts hashtags automatically once you start typing a tag for your post.
Although hashtags cannot be serached on Pinterest, you can type out a keyword to land the content.
Most hashtags on YouTube occur in the comments section.
Kickstarter lets you to search for tasks you may want to invest your money and time into.
Vine has incorporated the all-encompassing functionality of hashtags. You name it, they have it.
Other than the above, App.net, Flickr, Github, and Tout also support hashtags.
Are hashtags set to remain permanently?
Hashtags have been incorporated into most of the trendy social media networks, which in turn has seeped into every aspect of our lives, so there’s no reason why hashtags will vanish to oblivion.
Hashtags play a fundamental role on social media when used reasonably. They spur motivation in the community to sort out their posts, which sequentially makes it easier for visitors to find content. Hashtags are also a trouble-free way of doling out general news to people who may not be keenly looking for it otherwise.